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Corporate Design and Packaging for the two organic labels "Gleinkersau" and "Seekuh" by the farm "Seebauer".
The farm which is located at lake Gleinkersee in Upper Austria is dedicated to raise rare organic pigs and cows, like the Galloway-Angus and the Pustertaler Sprinzen in 2012. They want a new recognizable label for their products, which leads to "Gleinkersau" and "Seekuh". The labels connect the visual of a lake with the animals. At the same time, the already existing CD "Seebauer" needs some adjustments. A new homepage is made, also new menues and seasonal advertising.
Art direction - Sophie Dutzler
Fotos © Ingo Pertramer
For the charity initiative "sospeso", a branding was designed. A very important aspect was to include the clear explanation of the concept of the initiative in the branding. Sospeso makes sharing easier. Restaurant or shop owners can offer this as a service. If you order "sospeso" in one of those places you pay for not only your own drink, meal or service, but for an aditional one as well. The second meal, drink or service gets written down on a board, from which in turn a person in need can order.
Young Lions Competition, Shortlist, 2015
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